The global leader in mobile attribution and marketing analytics, present on approximately 98% of smartphones worldwide and processing billions of mobile actions every day.
AppsFlyer is a global leader in mobile attribution and marketing analytics. Its technology is present on approximately 98% of smartphones worldwide, making it one of the most widely adopted mobile measurement platforms in the industry.
AppsFlyer provides data-driven marketers and app developers with independent measurement solutions and advanced analytics tools that help them grow, optimize, and protect their mobile businesses. The platform processes billions of mobile actions every day, enabling accurate measurement of user acquisition, engagement, and lifetime value at massive scale.
AppsFlyer tracks the entire user journey, from the first ad interaction through installation and post-install activity. By connecting attribution data with in-app events, AppsFlyer allows marketers to understand exactly which channels, campaigns, and creatives drive the most valuable users.
Key components of the AppsFlyer platform include:
• NativeTrack™ Attribution for accurate and transparent measurement
• Marketing Analytics Data for performance insights across channels
• OneLink™ deep linking to create seamless user journeys
• Protect360 enterprise-grade fraud prevention solutions
Together, these tools provide a complete view of marketing performance and user behavior.
As mobile marketing ecosystems become increasingly complex, accurate attribution and reliable analytics are critical. AppsFlyer helps businesses eliminate uncertainty by delivering trusted, unbiased data that supports smarter decision-making.
Key benefits of AppsFlyer include:
• Independent and transparent attribution
• Advanced analytics for growth optimization
• Accurate measurement of ROI and LTV
• Protection against mobile ad fraud
• Scalable solutions for global campaigns
By unifying data across channels and platforms, AppsFlyer enables marketers to maximize the return on their marketing investments.
AppsFlyer integrates with Facebook, Google, Twitter, Pinterest, Snap Inc., Tencent, and more than 4,500 technology and media partners. This extensive ecosystem ensures broad compatibility and accurate tracking across virtually all major advertising platforms.
The platform is trusted by over 12,000 leading brands worldwide, including HBO, Waze, Alibaba, Skyscanner, and Activision. AppsFlyer also operates 14 global offices, providing local support to marketers around the world.
AppsFlyer is widely used for:
• Mobile attribution and analytics
• User acquisition and campaign optimization
• Deep linking and user re-engagement
• Fraud detection and prevention
• Performance reporting and business intelligence
These capabilities make AppsFlyer a core component of many successful mobile growth strategies.
Yes, AppsFlyer is fully integrated with ZoneLab. Clients working with ZoneLab can use AppsFlyer to accurately track clicks, installs, and post-install events across their campaigns.
AppsFlyer is also a recommended partner of ZoneLab, enabling seamless attribution and reliable performance measurement for ZoneLab's performance-driven user acquisition and monetization solutions.
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