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Data Protection & Privacy

Privacy Policy

At ZoneLab, we recognize the importance of your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, and safeguard your information.

Last Updated: 10 Apr 2025

Page Contents

1

GDPR Compliance

This section provides information in compliance with our GDPR obligations for publishers and advertisers using our services, and for data subjects located in the EEA countries. We aim to provide clear information about the processing of personal data.

Personal Data Definition

As used in the GDPR, "personal data" means information relating to an identified or identifiable natural person, including name, address, cookie identifiers, mobile device identifiers, and more.

Processing Activities

"Processing" of data includes collection, storage, and use. "Data subject" refers to the person whose personal data is being processed.

Geographical Scope

Our GDPR compliance applies to users located in the European Economic Area (EEA) countries, ensuring they receive enhanced data protection rights.

Important Note: ZoneLab is committed to GDPR compliance and provides this information to ensure transparency about how we handle personal data of our EEA-based users, publishers, and advertisers.

2

Legal Grounds for Processing Your Personal Data

The GDPR requires us to identify the legal ground we're relying on to process personal data about you. Our legal grounds for processing your personal data as described in this Privacy Policy will typically be because:

  • You provided your consent. To store and access information on your device, we rely on your consent. For this "cookie consent" (which applies not only to "cookies" but also to mobile ad identifiers), to fulfill our obligations under the ePrivacy Directive, we rely on mobile app developers, advertisers and publishers and oblige them contractually to pass on only legally obtained data. We may choose to obtain consent in other cases as well, in which case we will adhere to applicable laws relating to consent and its withdrawal.
  • The processing is in our legitimate interest. In some cases, we use legitimate interest as a legal basis for processing personal data to provide our and our commercial partners' services. A legitimate interest we rely on, for instance, is the tailoring of offers and opportunities to obtain in-game rewards to users of mobile applications and services, which is beneficial to users and offers them a value exchange and goes beyond the original collection of mobile ad identifiers and also includes providing analysis of and reporting about ad campaigns. We also rely on legitimate interest when we use personal data to maintain the security of our services, including fraud detection and identifying and fixing bugs.
  • Contractual Relationships. Sometimes, we process personal data as necessary under a contractual relationship we have, such as our customer records and contact information.
  • Legal Obligations. Finally, some processing of data may be necessary for us to comply with our legal or regulatory obligations.

ZoneLab carefully assesses each processing activity to ensure it has an appropriate legal basis under GDPR, balancing our business needs with your privacy rights.

3

Personal Data Retention

As a general matter, we retain your personal data for as long as necessary to provide our services, or for other important purposes such as complying with legal obligations, resolving disputes, and enforcing our agreements.

Publisher & Advertiser Data

If you are a ZoneLab advertiser or publisher, we retain your information as long as your account is active and for as long as necessary for legal or operational purposes, such as auditing, corporate record-keeping, compliance, or accounting, after its closure.

Retention Periods

We implement specific retention periods based on data categories and purposes. For example, transaction data may be retained for 7 years for tax purposes, while analytics data may be anonymized after 2 years.

Data Minimization

We follow the principle of data minimization, collecting only necessary data and deleting or anonymizing it when no longer needed for the original purposes.

ZoneLab has established comprehensive data retention policies that specify retention periods for different categories of personal data, ensuring compliance with legal requirements while respecting your privacy.

4

Exercising Your Rights as a Data Subject

As a data subject covered by the GDPR, you have certain rights about the personal data that data controllers hold about you, including the right of access, right to request correction, right to be forgotten (i.e., deletion), and right to object to processing (including profiling for online ad targeting).

  • Right of Access: Upon your request, we will provide you with a readable copy of the personal data that we keep about you, within 40 days, subject to verifying your identity.
  • Right to Rectification: We allow you to challenge the data that we hold and you, where appropriate, you may have the data: erased, rectified, amended or completed.
  • Right to Object: You have the right to object to certain types of processing, including direct marketing and profiling.
  • Right to Restriction: You can request restriction of processing in certain circumstances, such as when you contest the accuracy of your data.
  • Right to Data Portability: Where applicable, you have the right to receive your data in a structured, commonly used format and transmit it to another controller.

Important: We reserve the right to refuse to provide our visitors with a copy of their personal data in exceptional circumstances, but will give reasons for our refusal. You will be able to challenge our decision to refuse to provide you with a copy of your personal data.

To exercise any of these rights, please contact us at privacy@zonelab.io. We will respond to your request within the timeframes required by applicable law.

5

Changes to This Privacy Policy

ZoneLab reserves the right to update (amend) this Privacy Policy from time to time to reflect changes in the law, our data collection, and use practices, the features of our services, or advances in technology. When we do, we will revise the updated date at the top of this page.

If we decide to change our privacy policy, we will post these changes on this page so that you are always aware of what information we collect, how we use it, and under what circumstances we disclose it.

Any such modifications become effective upon your continued access to and/or use of the website after we post the changes on the website or otherwise provide you with notice of such modifications.

Please check this page periodically for changes and review them carefully, as our use of information at a given point is governed by the Privacy Policy that is then in effect. Your continued use of our services after a Privacy Policy update means that you consent to the updated policy.

6

Your Acceptance of These Terms

By using this Site, you signify your acceptance of this policy. If you do not agree to this policy, please do not use our site. Your continued use of the Site following the posting of changes to this policy will be deemed your acceptance of those changes.

Explicit Consent

For certain processing activities requiring explicit consent, we will obtain separate, specific consent in accordance with GDPR requirements.

Age Restrictions

Our services are not directed to individuals under the age of 16. We do not knowingly collect personal data from children under 16.

Contractual Basis

For publishers and advertisers, our data processing is governed by our Terms of Service and any applicable data processing agreements.

7

Customer Support

To submit a request for ZoneLab customer support, you must submit a working email address. This is required for us to be able to communicate with you about investigating and resolving your support issue. Providing this info for support, the user acknowledges and agrees to the terms of use.

Emails and other information submitted for support purposes will only be used for support purposes. Depending on the circumstances, this may require us to share your information with the advertiser and publisher whose advertisement and app are involved.

Support Data Processing: When you contact our support team, we process your contact information and support request details to assist you. This data is retained for customer service quality and training purposes, and to comply with legal obligations.

We implement appropriate security measures to protect support communications and ensure that your information is handled confidentially and in accordance with this Privacy Policy.

Have Questions?

If you have any questions or concerns regarding our privacy policies, please send us a message. We're here to help you understand how we protect your data and respect your privacy.

privacy@zonelab.io

Response Time: 1-2 business days