The mobile measurement and linking platform that unifies user attribution and measurement across devices, platforms, and marketing channels.
Branch is a mobile measurement and linking platform that helps businesses unify user attribution and measurement across different devices, platforms, and marketing channels. Its primary goal is to deliver a seamless and consistent customer experience, regardless of where the user originates or which device they are using.
With the rapid growth of mobile usage, many businesses face challenges related to fragmented user journeys, inaccurate attribution, and broken links. These issues often result in wasted marketing budgets and poor user experiences. Branch addresses these challenges by providing a holistic view of user touchpoints and ensuring that every link directs users to the correct destination, whether that is a mobile website or a native app.
Branch enables deep linking and attribution by connecting user interactions across multiple channels. When a user clicks on a Branch-powered link, the platform ensures that the user is routed to the most relevant destination based on their device and app status.
For example:
• If the app is already installed, the user is deep-linked directly into the app
• If the app is not installed, the user is sent to the appropriate app store and then redirected to the correct in-app content after installation
This creates a smooth and uninterrupted user journey while allowing marketers to accurately measure performance.
Branch plays a critical role in modern mobile marketing and user acquisition strategies. Without proper attribution and linking, marketers may struggle to understand where users are coming from and how they interact with an app after installation.
Key benefits of Branch include:
• Accurate cross-platform attribution
• Unified measurement across devices and channels
• Improved user experience through reliable deep links
• Reduced wasted ad spend
• Better visibility into the full customer journey
By eliminating broken links and attribution gaps, Branch helps businesses make smarter, data-driven decisions.
Branch is commonly used for:
• Tracking clicks, installs, and post-install events
• Supporting user acquisition and retargeting campaigns
• Enabling deep linking for marketing and referral programs
• Improving conversion rates by sending users to relevant in-app content
These capabilities make Branch a valuable tool for both marketers and developers.
Branch is trusted by many leading global brands across various industries. Well-known companies such as Target, Starbucks, Airbnb, Slack, and thousands of others rely on Branch to manage attribution, deep linking, and user measurement at scale.
Yes, Branch is fully compatible with ZoneLab. Clients working with ZoneLab can seamlessly use Branch to track clicks, installs, and post-install events across their campaigns.
This compatibility allows advertisers to maintain accurate attribution while leveraging ZoneLab's performance-driven user acquisition and monetization solutions.
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