The marketing intelligence platform that unifies marketing analytics and eliminates data silos, providing marketers with a single source of truth for performance across the entire customer journey.
Singular is a marketing intelligence platform designed to unify marketing analytics and eliminate data silos. It provides marketers with a single source of truth by combining data from multiple marketing channels, attribution platforms, and analytics tools into one centralized view.
By connecting upper-funnel marketing data, such as impressions and clicks, with lower-funnel attribution data like installs, conversions, revenue, and lifetime value, Singular enables marketers to fully understand performance across the entire customer journey. This unified approach allows teams to accurately measure return on investment (ROI) from every marketing touchpoint.
Singular aggregates and normalizes marketing data from a wide range of sources, including ad networks, attribution platforms, and internal analytics systems. This data is then cleaned, deduplicated, and aligned so marketers can analyze performance consistently across channels.
With this level of visibility, marketers can:
• Track spend, revenue, and performance in one dashboard
• Compare channels using consistent metrics
• Identify underperforming campaigns quickly
• Optimize marketing budgets at a granular level
Modern marketing strategies rely on multiple platforms and channels, which often results in fragmented data and incomplete insights. Singular solves this problem by unifying marketing analytics and providing a clear view of how campaigns perform from acquisition to monetization.
Key benefits of Singular include:
• Accurate ROI measurement across all channels
• Unified attribution and cost data
• Improved budget allocation and optimization
• Better visibility into lifetime value (LTV)
• Faster and more informed decision-making
By removing guesswork, Singular helps marketers maximize efficiency and reduce wasted spend.
Singular currently tracks over $10 billion in digital marketing spend and connects that spend to revenue and lifetime value across a wide range of industries. These industries include:
• E-commerce and commerce platforms
• Travel and hospitality
• Gaming and mobile apps
• Entertainment and media
• On-demand and subscription services
This scale demonstrates Singular's ability to handle complex data environments and large marketing operations.
Singular is trusted by many well-known global brands and technology companies. Its customers include industry leaders such as Lyft, Yelp, Airbnb, LinkedIn, Symantec, Zynga, Match, and Twitter. These companies rely on Singular to gain accurate insights into their marketing performance and drive sustainable growth.
Yes, Singular is fully compatible with ZoneLab. Clients working with ZoneLab can use Singular to track clicks, installs, and post-install events across their campaigns.
In addition, Singular's cost aggregation services can be used alongside ZoneLab, allowing advertisers to accurately match marketing spend with performance data and gain a complete view of campaign profitability.
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