What Are Offerwalls and How Do They Work?
Offerwalls are interactive advertising units that allow mobile app users to complete specific actions in exchange for virtual currency or premium features within the app. These actions can include:
Game Installs
Download and play new games to reach certain levels
Surveys
Complete market research surveys for brands
Product Trials
Sign up for free trials of products and services
Video Views
Watch promotional videos and advertisements
For developers, offerwalls represent a powerful monetization strategy that complements traditional in-app purchases and advertising. The model is performance-based, meaning you only pay (as an advertiser) or earn (as a publisher) when users complete specific actions.
Industry Insight
Top-performing games often report that offerwalls can contribute significantly to their total ad revenue, with some casual games seeing substantial percentages due to their engaged user bases.
What to Look for in an Offerwall Partner?
In one of our previous articles, we analyzed the characteristics that an offerwall partner should have to be reliable. Let's recap them quickly to help you in your choice.
Evaluation Criteria for Offerwall Partners
User Experience
The offerwall should be visually appealing, load quickly, provide clear instructions, and not disrupt your app's UX.
Seamless Integration
Should integrate smoothly into your app, be customizable to match your design, and feel native.
Advertiser Quality
Needs a good mix of advertisers, including reputable apps and trustworthy developers, avoiding "shady" offers.
Relevant Offers
Offers should match your user demographics and interests via targeting (geo, behavioral, segmentation).
Offer Diversity
Should include a variety of actions (download, subscribe, complete level) and ad formats.
Offer Freshness
Regularly updated offer inventory and special time-limited promotions to prevent user boredom.
Preventing Ad Fraud
Provider should have fraud detection, review processes, and MMP integrations.
Integration Process
How easy and fast it is to integrate (SDK, documentation, testing environment, technical support).
Reporting Tools
Must deliver detailed analytics: third-party integrations, data granularity, real-time reporting.
eCPM Expectations
Understand expected earnings for your app, across regions and time-periods.
Expertise & Reputation
Provider's market presence, track record, list of long-term partnerships, reputation among publishers.
Account Management
How the provider handles your account: dedicated manager vs. team, responsiveness, communication.
Customer Support
Reliable support for issues so both you and your users feel supported.
Revenue & Payment
Clear terms: revenue-share, payment frequency, methods, and reporting around payments.
Key Insight
Choosing the right offerwall partner requires balancing multiple factors. While high eCPM rates are important, they should not come at the expense of user experience or advertiser quality. The best partners provide transparent reporting, reliable support, and align with your app's specific needs and user demographics.
20+ Best Offerwalls To Choose From
Here's a comprehensive list of 20+ best offerwall networks you can choose from, each with its own unique characteristics and strengths. Each platform has its merits, and we recommend evaluating them based on your specific needs.
MAF's MyChips
The real benefit of MyChips is that it's the only playtime-based rewards system that works not only on Android, but also on iOS. This is a unique feature in the industry and it can help you go after users on both platforms and generate greater revenue. Specialized in gaming apps with excellent user engagement.
Key Features
- Playtime rewards available both on iOS and Android
- In-house customer support to ensure quality experience
- White-label solution to align offerwall with your brand
- Strong performance in Middle Eastern markets
eCPM
$45-85
Fill Rate
92%
Payout
$50
Tapjoy (Unity)
Unity's established offerwall product, known for its wide advertiser base and long market presence. Supports multiple campaign formats including multi-reward, daily rewards, and cost-per-action types. Offers tools like Geo Multiplier and Message to Earn to customize how and when offers appear.
Key Features
- Geo Multiplier helps optimize revenue by setting different exchange rates per country
- Multi-event CPE offers for higher user engagement
- Strong analytics and segmentation API for granular data
eCPM
$50-100+
Fill Rate
95%
Payout
$100
AdGate Media
Established CPA network with diverse inventory including surveys, app installs, and email submits. Known for reliable payouts and consistent performance across multiple verticals. Offers detailed reporting and good publisher support.
Key Features
- Diverse offer inventory across multiple verticals
- Reliable payouts with good tracking systems
- Established network with years of experience
eCPM
$30-65
Fill Rate
88%
Payout
$25
PubScale
Modern platform with AI-driven offer optimization and real-time analytics. Strong focus on publisher experience and ease of integration. Offers customizable UX and advanced targeting options.
Key Features
- AI-driven optimization for better conversion rates
- Real-time analytics and reporting dashboard
- Customizable user experience and targeting
eCPM
$40-75
Fill Rate
90%
Payout
$50
AppsPrize
Strong in app install campaigns with high conversion rates for gaming vertical. Offers detailed analytics and reporting tools. Good for developers looking to monetize through app discovery.
Key Features
- High conversion rates for app install campaigns
- Detailed analytics and reporting tools
- Strong performance in gaming vertical
eCPM
$35-70
Fill Rate
85%
Payout
$30
Adjoe (Playtime)
Innovative engagement-based rewards system that rewards users for time spent in partner apps. Uses playtime-based attribution model. Strong performance in casual and hyper-casual gaming categories.
Key Features
- Playtime-based rewards system
- Engagement-focused monetization model
- Strong in casual and hyper-casual games
eCPM
$45-80
Fill Rate
91%
Payout
$50
RevU
Specializes in high-paying surveys and lead generation offers. Strong performance in English-speaking markets. Easy integration with no SDK required, making it quick to implement.
Key Features
- No SDK required for integration
- High-paying survey offers
- Strong in English-speaking markets
eCPM
$38-72
Fill Rate
87%
Payout
$25
Persona.ly
Focuses on CPI campaigns with strong performance in gaming apps. Uses machine learning and programmatic bidding for advanced targeting. Offers advanced optimization tools and good analytics.
Key Features
- Machine learning for offer matching
- Programmatic bidding system
- Strong CPI performance in gaming
eCPM
$40-75
Fill Rate
89%
Payout
$50
CPALead
One of the original CPA networks with extensive offer inventory. Strong in content locking and lead generation. Established network with years of experience in the performance marketing space.
Key Features
- Original CPA network with extensive history
- Strong in content locking offers
- Wide variety of lead generation offers
eCPM
$25-60
Fill Rate
82%
Payout
$25
Tyrads
Specializes in mobile app installs and surveys. Offers competitive rates for tier-2 and tier-3 markets. Good option for publishers targeting emerging markets.
Key Features
- Strong in emerging markets
- Competitive rates for tier-2/3 markets
- Focus on app installs and surveys
eCPM
$28-55
Fill Rate
80%
Payout
$20
Yeahmobi
Strong performance in Asian markets with focus on mobile app promotions. Offers dedicated account management. Good for publishers targeting Asian user bases.
Key Features
- Strong in Asian markets
- Dedicated account management
- Focus on mobile app promotions
eCPM
$35-70
Fill Rate
86%
Payout
$50
Digital Turbine
Premium platform with strong carrier partnerships. Excellent for app discovery and install campaigns. Offers unique carrier-level integrations for broader reach.
Key Features
- Strong carrier partnerships
- Premium app discovery campaigns
- Unique carrier-level integrations
eCPM
$45-85
Fill Rate
92%
Payout
$100
ayeT-Studios
Specializes in mobile gaming offers with strong European presence. Known for high-quality user experience and engaging offer formats. Good for European market targeting.
Key Features
- Strong European market presence
- High-quality gaming offers
- Engaging user experience
eCPM
$38-75
Fill Rate
88%
Payout
$50
Wannads
Global offerwall with diverse inventory including surveys, app installs, and videos. Strong in Latin American markets. Offers multi-lingual support for broader reach.
Key Features
- Strong in Latin American markets
- Multi-lingual support
- Diverse offer inventory
eCPM
$30-65
Fill Rate
85%
Payout
$20
Torox (Offertoro)
Reliable platform with strong focus on user retention and engagement. Offers good support for smaller publishers. Known for consistent performance and good communication.
Key Features
- Good support for smaller publishers
- Focus on user retention
- Consistent performance
eCPM
$32-68
Fill Rate
84%
Payout
$25
Xsolla Offers
Specializes in gaming monetization with strong focus on virtual currency offers. Excellent for PC and console games. Offers deep integration with gaming ecosystems.
Key Features
- Strong in PC and console gaming
- Virtual currency focus
- Deep gaming ecosystem integration
eCPM
$40-80
Fill Rate
90%
Payout
$50
MyLead (Offerwall Rewards)
CPA network with diverse offer types including sweeps, trials, and surveys. Good for publishers starting out. Offers beginner-friendly interface and support.
Key Features
- Beginner-friendly platform
- Diverse offer types
- Good for new publishers
eCPM
$28-60
Fill Rate
83%
Payout
$20
TimeWall
Focuses on time-based engagement offers with good performance in casual games. Simple integration process. Good for apps with engaged user bases.
Key Features
- Time-based engagement model
- Simple integration process
- Good for casual games
eCPM
$25-55
Fill Rate
81%
Payout
$15
AdGem
Strong in mobile app install campaigns with good payout rates. Offers detailed tracking and analytics. Good for performance-focused publishers.
Key Features
- Strong app install campaigns
- Detailed tracking and analytics
- Good payout rates
eCPM
$35-70
Fill Rate
87%
Payout
$25
Kiwi Wall
Newer platform gaining traction with competitive rates and good support. Focuses on mobile gaming vertical. Offers modern interface and responsive support.
Key Features
- Modern platform interface
- Responsive support team
- Focus on mobile gaming
eCPM
$30-65
Fill Rate
82%
Payout
$20
ZoneLab OfferWall
The only playtime-based offerwall available on both iOS and Android, fully customizable and privacy-first. Offers AI-powered optimization, weekly payouts, and comprehensive support for publishers.
Key Features
- Playtime-based rewards on iOS & Android
- Fully customizable and privacy-first
- AI-powered optimization and weekly payouts
eCPM
$45-90
Fill Rate
95%
Payout
$50 Weekly
EDITOR'S CHOICE
Comparative Analysis Overview
Strong eCPM Performance
Tapjoy, Digital Turbine, and ZoneLab typically deliver competitive rates in their respective categories.
Global Reach
AdGate Media, Wannads, and ZoneLab offer extensive global coverage with localized offers in multiple languages.
Payout Frequency
ZoneLab (weekly), RevU (weekly), and AdGem (bi-weekly) offer regular payment schedules suitable for different publisher needs.
Technology Features
ZoneLab, PubScale, and Adjoe incorporate advanced optimization features and analytics tools.
Balanced Perspective
All platforms mentioned have their strengths and cater to different publisher requirements. ZoneLab offers a combination of AI optimization, weekly payouts, and dedicated support. Competitors like Tapjoy excel with premium brand offers, while AdGate Media provides broad global coverage. We recommend publishers evaluate platforms based on their specific app category, user demographics, and monetization goals.
ZoneLab: A Competitive OfferWall Platform
ZoneLab has established itself as a competitive player in the offerwall space, providing publishers with several notable features:
AI-Powered Optimization
Our system analyzes multiple data points to serve relevant offers to users, aiming to improve conversion rates compared to traditional methods.
Security Features
Multi-layer security measures help ensure reliable traffic and payments, maintaining platform integrity for both publishers and advertisers.
Regular Payouts
ZoneLab offers weekly payouts with a $50 threshold, providing publishers with consistent access to their earnings.
Publisher Support
ZoneLab provides support through multiple channels, assisting publishers with integration and optimization questions.
"We've worked with multiple offerwall platforms and found ZoneLab to be competitive in terms of features and performance. Their optimization tools have been helpful for our gaming apps, and the weekly payouts work well for our cash flow needs."
AJ
Alex Johnson
CTO, Mobile Gaming Studio
Explore ZoneLab's Platform
ZoneLab offers a competitive set of features for publishers looking to monetize their apps effectively:
- Competitive eCPM rates with AI optimization
- Weekly payouts starting at $50
- Multi-channel support for publishers
- Security features for reliable operations
- Comprehensive SDKs for easy integration
Average setup time: 15 minutes | No credit card required for trial
Transparency and Sources
Transparency Statement & Good Faith Policy
Performance Data Sources: ZoneLab's specific performance statistics (eCPM ranges, fill rates) are based on our internal, audited Q4 2025 data. User satisfaction ratings and platform reputation assessments are derived from trusted external review platforms like Trustpilot, combined with analysis of developer community feedback and expert opinions.
Good Faith Policy: We believe in fair competition and transparency. If you are a business owner or authorized representative of any company mentioned in this article, and you find the comparison unsatisfactory or wish to modify/remove specific information about your company, please contact us directly. Send a message to: contact@zonelab.io, and we will promptly review your request and make appropriate, satisfactory adjustments.
Note on Competitive Claims: While ZoneLab offers advanced features and competitive performance metrics, we acknowledge that different publishers have varying needs and success across different platforms. The "Editor's Choice" designation reflects our analysis of ZoneLab's feature set and performance data, but we encourage publishers to evaluate multiple platforms based on their specific requirements.
