Understanding the video advertising pricing model where advertisers pay for each video view to maximize engagement and brand awareness.
Cost Per View (CPV) is an advertising pricing model in which an advertiser pays each time a video advertisement is viewed by a user. This model is primarily used for video-based campaigns where the main objective is to ensure that users watch video content related to a brand or product.
CPV focuses on video engagement rather than clicks or completed actions, making it ideal for campaigns where the primary goal is to capture audience attention and deliver key messaging through visual storytelling.
In a CPV campaign, advertisers define what qualifies as a valid video view. Once a user meets that requirement, the advertiser is charged for the view.
A view is counted when a user starts watching the video. This is the most basic form of CPV measurement and ensures that the video has at least begun playing.
A view is counted when a user watches the video up to a specific point, such as 50% or 75%. This ensures meaningful engagement beyond just starting the video.
A view is counted only when a user completes watching the entire video. This is the highest standard for engagement measurement in CPV campaigns.
CPV campaigns are most commonly used when the primary goal is to:
• Increase brand awareness through visual content
• Promote a product or service through video storytelling
• Deliver key messaging through engaging video format
• Maximize video reach and exposure to target audiences
Because video is a highly engaging format, CPV is particularly effective for capturing audience attention and creating memorable brand experiences.
Although CPV is often associated with awareness-focused goals, campaigns can be optimized to support other objectives. By adjusting targeting parameters, view requirements, and strategic placements, advertisers can encourage deeper engagement or guide users further along the customer journey.
Key benefits of the CPV model include:
• Payment based on actual video consumption
• Strong alignment with video-focused campaigns
• Flexible view definitions to match campaign goals
• Clear measurement of video engagement metrics
• Effective for brand awareness and storytelling
Cost Per View is widely used across video advertising platforms where visual storytelling plays a central role. It allows advertisers to ensure their message is seen, not just displayed, providing a clear return on investment for video content production and distribution.
Cost Per View (CPV) is a video-centric advertising model that charges advertisers for meaningful video views. By focusing on how users interact with video content, CPV provides a clear and effective way to measure and manage video advertising performance, making it an essential tool for modern digital marketers focused on visual engagement and brand storytelling.
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